| General Category | Types of Personal Data in that category | Retention Periods |
| Identity Information | This is information relating to your identity such as your name (including any previous names and any titles which you use), gender, marital status and date of birth | 1 year |
| Contact Information | This is information relating to your contact details such as e-mail address, addresses, telephone numbers | 1 year |
| Marketing Information | This is information relating to your marketing and communications preferences. | 1 year |
| Website, Device and Technical Information | This is information about your use of our website and technical data which we collect (including your IP address, the type of browser you are using and the version, the operating system you are using, details about the time zone and location settings on the device and other information we receive about your device) | 1 year |
| Purpose | Legal Reason(s) for using the personal information |
| To enrol you as a customer | Contract Reason. Legitimate Interests Reason (in order to offer you services which helps us to develop our business) |
| To manage our contract with you and to notify you of any changes | Contract Reason. Legal Obligation Reason. |
| To comply with audit and accounting matters | Legal Obligation Reason |
| For record keeping, including in relation to any guarantees or warranties provided as part of the services | Contract Reason. Legal Obligation Reason. |
| To improve the services which we supply | Legitimate Interests Reason (in order to improve the services, for future customers and to grow our business |
| To recommend and send communications to you about services that you may be interested in. More details about marketing are set out in section 11 below | Legitimate Interests Reason (in order to grow our business) Consent Reason |
| To ensure the smooth running and correct operation of our website | Legitimate Interests Reason (to ensure our website runs correctly) |
| To understand how customers and visitors to our website use the website and interact with it via data analysis | Legitimate Interests Reason (to improve and grow our business, including our website, and to understand our customer’s needs, desires and requirements) |